Too many founders chase attention instead of alignment. Big numbers look impressive, but visibility without context rarely builds trust.
Relevance is about showing up where your audience already listens—credible outlets, informed conversations, and formats that respect attention. Reach is a byproduct, not the goal.
In modern public relations, credibility compounds. When your story appears in the right places, with the right framing, it does more long-term work than any viral spike ever could.